Thursday, January 23, 2025
Friday, January 10, 2025
Monday, October 7, 2024
01 Coursework Brief
Brief 4: Music video and online
Requirements of the brief
You work for an independent media production company. You have been given the task of producing a three-minute music video for a popular music ballad* by a fictional band/artist signed to Warner Music Group and two pages for the working website for the band/artist.
You may use an existing song for your music video (this does not need to be copyright free).
The web pages must promote the band/artist to its target audience and enable fans to interact with them.
Summary of brief requirements:
• Statement of Intent (approx. 500 words)1
• Music video: One, three-minute music video.
• Distribution channel: Content must be age appropriate for young adults from the age of 16.
• Number of web pages: One homepage and one linked page.
• Cross-media production target audience: A primarily 16–25 year old middle and up market audience of style-conscious people.
There must be a clear sense of branding across the two elements of the cross-media production.
Production detail that must be included
The production of the music video must include (as a minimum):
• Range of camera shots, including shot distances, angles and movement as appropriate to a music video.
• Editing of footage appropriate to a music video.
• At least two different uses of mise-en-scène.
• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).
• Graphics/titles to include the name of the track and the name of the band/artist.
The production of the web pages must include (as a minimum):
• Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. (tiktoks/behind the scenes)
• Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the music video.
• Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar.
• Text introducing the band/artist.
• Working links from the home page to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website.
* Allow any song that may reasonably be considered to be a ballad.
07 Completed - Production (incomplete)
(WILL INSERT WHAT I HAVE DONE SO FAR)
(NEED TO FILM MORE OF MAIN PLOT, AROUND 1MIN REMAINING)
06 Planning - Website (incomplete)
(getting screenshots of mock up website)
To attract and engage a style-conscious audience aged 16-24, your website should blend aesthetics with interactivity and social relevance. Here are some key elements you could incorporate:
1. Trendy Design & Visual Appeal
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Bold, minimalistic layout: Use modern, clean aesthetics with bold typography, vibrant colors, and minimalist design. Think of websites like Supreme or Off-White.
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High-quality images: Showcase high-resolution images or videos of products, fashion looks, or lifestyle shots. Focus on the details and textures that appeal to style-conscious people.
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Interactive animations: Incorporate subtle animations like hover effects or transitions that engage users without overwhelming them.
2. User-Generated Content (UGC)
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Instagram-style feed: Create a live feed where users can share photos of themselves using or wearing your products, tagged with a branded hashtag.
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Style challenges or contests: Let users submit their looks or fashion choices based on specific themes, with a chance to win rewards or feature on your site.
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Reviews and testimonials: Encourage customers to leave reviews, but make them visually appealing, perhaps by showing photos of customers wearing the product.
3. Social Media Integration
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Embed Instagram and TikTok feeds: Make it easy for users to follow your social media accounts and engage directly from your site.
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Share buttons: Include quick social sharing options, so users can share products or content they love.
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Influencer collaborations: Show off collaborations with influencers, linking to content or fashion shoots they’re featured in.
4. Personalization & Customization
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Style quizzes: Create quizzes to help users find products based on their style preferences, color palette, or even mood.
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Product recommendations: Based on browsing behavior or preferences, suggest other items they might like (think: "People who bought this also liked...").
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Virtual try-on features: If you’re selling fashion items, allow users to upload a photo or use AR to "try on" clothes virtually.
5. Trendy, Pop-Culture-Inspired Content
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Seasonal trends and limited editions: Regularly update the site with the latest fashion trends, collaborations, or exclusive drops.
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Pop culture references: Tie in references to current trends in music, streetwear, or TV shows/movies popular with this demographic.
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Style guides and blogs: Offer tips on how to style items or outfit inspiration, tying in current trends or highlighting emerging brands.
6. Interactive Features
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Polls and voting: Let users vote on upcoming designs, collaborations, or new releases to give them a sense of ownership and input.
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Interactive mood boards: Create a digital space where users can drag and drop their favorite items to create personal style mood boards, which they can share on social media.
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Gamification: Reward users with points for interacting on the site—visiting, sharing content, commenting, or purchasing.
7. Seamless E-commerce Experience
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Fast checkout with trendy payment methods: Incorporate payment options like Apple Pay, PayPal, or Klarna to appeal to a younger crowd.
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Quick load times: Ensure the website is optimized for speed, especially since younger users may abandon slow-loading sites.
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Free shipping and easy returns: Offer incentives like free shipping or hassle-free returns to encourage purchasing.
8. Sustainability and Ethical Practices
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Highlight sustainability: If your brand incorporates sustainable or ethical practices, make that clear. The younger generation is increasingly invested in these values.
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Eco-friendly product options: Make it easy to find and purchase items that are eco-friendly or made from sustainable materials.
9. Collaborations and Limited Drops
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Collaborate with influencers: Partner with micro or macro-influencers for exclusive collections or products.
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Limited edition products: Build excitement by releasing limited-edition products or collections with a countdown timer to create urgency.
10. Community & Engagement
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Chat or messaging features: Offer a live chat for customers to ask questions or get style advice.
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Email & SMS sign-ups: Encourage users to subscribe to newsletters or SMS updates, offering exclusive access to sales, new drops, or events.
In essence, the key is to create an experience that feels exclusive, personalized, and relevant to the latest trends. Offering ways for visitors to express their personal style, connect with the brand, and feel like they're part of a community will drive engagement.
05 Planning - Production (incomplete)
(REDRAWING STORYLINE FROM PAPER-IPAD)
1) How many images/shots will you need?
- i will need to take at least 200 shots, this is so that i have the capability to interchange shots to test where and if i want them in the video. Take over 20 pictures, create a collage for the website with these images, main photos, and album covers.
2) How many actors / models will you need?
- there will be 5 main actors that will keep occurring, overall around 10 people within thee video.
3) Who will you ask to act/model?
- my mum, friends with acting experience.
4) What will they wear (hair / makeup?
- general summer clothes, specifically those that are ‘trending”.
5) Where will you shoot them?
- Broadstairs beach (stone bay - viking bay)
- my house
6) How will you light them?
7) What camera will you use?
8) How will you expose the image/shots?
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