Thursday, January 23, 2025
Friday, January 10, 2025
Monday, October 7, 2024
01 Coursework Brief
Brief 4: Music video and online
Requirements of the brief
You work for an independent media production company. You have been given the task of producing a three-minute music video for a popular music ballad* by a fictional band/artist signed to Warner Music Group and two pages for the working website for the band/artist.
You may use an existing song for your music video (this does not need to be copyright free).
The web pages must promote the band/artist to its target audience and enable fans to interact with them.
Summary of brief requirements:
• Statement of Intent (approx. 500 words)1
• Music video: One, three-minute music video.
• Distribution channel: Content must be age appropriate for young adults from the age of 16.
• Number of web pages: One homepage and one linked page.
• Cross-media production target audience: A primarily 16–25 year old middle and up market audience of style-conscious people.
There must be a clear sense of branding across the two elements of the cross-media production.
Production detail that must be included
The production of the music video must include (as a minimum):
• Range of camera shots, including shot distances, angles and movement as appropriate to a music video.
• Editing of footage appropriate to a music video.
• At least two different uses of mise-en-scène.
• At least two characters representing at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).
• Graphics/titles to include the name of the track and the name of the band/artist.
The production of the web pages must include (as a minimum):
• Original audio or audio-visual content which may include material from the music video but must include at least one element produced specifically for the website. (tiktoks/behind the scenes)
• Use of original images. Each webpage must include at least one image that is different to those used on the other webpage and those produced for the music video.
• Appropriate conventions of website design, including an original title and logo for the band/artist’s webpage and a menu bar.
• Text introducing the band/artist.
• Working links from the home page to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos, etc.) as appropriate to the purpose of the website.
* Allow any song that may reasonably be considered to be a ballad.
08 Completed - website
https://19palmerl1.wixsite.com/liza
Please click the link above in order to direct you to my website. You will be taken to the home page which includes my music video, and can then click the label "gallery" to reach my hyper linked page which includes my audio visual content.
07 Completed - Production
My music video can be found on my website near the very top of the home page.
The audio visual element can be found at the top of the second page, the gallery.
06 Planning - Website
To attract and engage a style-conscious audience aged 16–24, my website for artist LIZA will combine modern aesthetics with interactive and socially relevant features. The overall design will be trendy and visually appealing, using a bold yet minimalistic layout, vibrant colours and high-quality images to maintain the audience’s attention. Since this target audience is highly connected to social media and current trends, the website will also include interactive sections where users can upload photos and videos inspired by LIZA and her image, helping them feel involved and part of the brand community.
The website will encourage user engagement through features such as sending in TikToks and user generated content feeds. Visitors will be able to share content, interact with trends. The site will also provide a smooth and modern user experience with fast loading times, easy checkout methods, and mobile-friendly features. Overall, the website will create an engaging, stylish, and community-focused experience that reflects LIZA’s image while appealing directly to a fashion-conscious younger audience.
I originally intended to go for a brighter and more summer feel to my website, however I felt as if the aesthetic that I ended up going for suited the intended audience and recent trends. With a streetwear style, and graffiti.
05 Planning - Production
1) How many images/shots will you need?
- i will need to take at least 200 shots, this is so that i have the capability to interchange shots to test where and if i want them in the video. Take over 20 pictures, create a collage for the website with these images, main photos, and album covers.
2) How many actors / models will you need?
- there will be 5 main actors that will keep occurring, overall around 5 people within the video.
3) Who will you ask to act/model?
- my mum, friends with acting experience.
4) What will they wear (hair / makeup?)
- general summer clothes, specifically those that are ‘trending”.
5) Where will you shoot them?
- Broadstairs beach (stone bay - viking bay)
- my home (specifically a bedroom)
- areas with graffiti
6) How will you light them?
- i am planning on using more natural lighting, mainly using natural sun/day light
7) What camera will you use?
- I will mainly use my phone, iphone 17, the camera quality is crisp and suitable for the style of filming i am doing.
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